DirectService

v3.0.0
Archetype

Platform provides value directly to user/consumer (1:1 or 1:many relationship). Platform creates, owns, or curates value; users consume directly. No intermediation, no peer-to-peer. This is the most common archetype used by physical businesses, SaaS tools, utilities, and any platform where the value proposition IS the platform itself.

Validation Surface
Required root keys and governance rules from this archetype contract.

Required root keys: interactionArchetype, structuralMetadata

Governance rules: RULE-AR-DIRECT-001: interactionArchetype MUST contain DirectService | RULE-AR-DIRECT-002: structuralMetadata const fields MUST match archetype definition | RULE-AR-DIRECT-003: capabilities MUST include interaction

Canonical Archetype JSON
https://schemas.meta-aiml.org/v3.0.0/archetypes/direct_service.json
https://schemas.meta-aiml.org/v3.0.0/archetypes/direct_service.json
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "@context": [
    "https://schemas.meta-aiml.org/v3.0.0/context.jsonld"
  ],
  "@id": "https://schemas.meta-aiml.org/v3.0.0/archetypes/direct_service.json",
  "@type": [
    "Thing",
    "ArchetypeSchema",
    "DirectService"
  ],
  "schemaVersion": "3.0.0",
  "aimlVersion": "3.0.0",
  "title": "DirectService Interaction Archetype",
  "description": "Platform provides value directly to user/consumer (1:1 or 1:many relationship). Platform creates, owns, or curates value; users consume directly. No intermediation, no peer-to-peer. This is the most common archetype used by physical businesses, SaaS tools, utilities, and any platform where the value proposition IS the platform itself.",
  "type": "object",
  "properties": {
    "interactionArchetype": {
      "type": "array",
      "description": "DirectService archetype indicator. Current v3 canonical rule: exactly one archetype per entity schema.",
      "contains": {
        "const": "DirectService"
      },
      "items": {
        "type": "string",
        "enum": [
          "DirectService",
          "MediatedExchange",
          "NetworkGraph",
          "BroadcastPublisher",
          "ProtocolSystem"
        ]
      },
      "minItems": 1,
      "maxItems": 1
    },
    "structuralMetadata": {
      "type": "object",
      "description": "Core structural characteristics of DirectService. Fields marked IMMUTABLE must not be overridden by entity schemas.",
      "properties": {
        "topology": {
          "type": "string",
          "const": "binary",
          "description": "IMMUTABLE. Binary topology: Platform ↔ User. No triadic intermediation. Contrast: MediatedExchange=triadic, NetworkGraph=many-to-many."
        },
        "roles": {
          "type": "array",
          "description": "IMMUTABLE. Exactly two roles: platform (value creator) and user (value consumer). No broker/intermediary role exists.",
          "items": {
            "type": "string",
            "enum": [
              "platform",
              "user"
            ]
          },
          "minItems": 2,
          "maxItems": 2,
          "uniqueItems": true,
          "const": [
            "user",
            "platform"
          ]
        },
        "valueSource": {
          "type": "string",
          "const": "platform_provided",
          "description": "IMMUTABLE. Platform is the primary value source. Platform creates, curates, or owns the delivered value. Distinguish from NetworkGraph where users generate value."
        },
        "valueFlowDirection": {
          "type": "string",
          "enum": [
            "platform_to_user",
            "platform_to_many_users"
          ],
          "description": "Direction of primary value flow. 'platform_to_user' for individual sessions; 'platform_to_many_users' for broadcast-style delivery."
        },
        "transactionFlow": {
          "type": "string",
          "const": "direct",
          "description": "IMMUTABLE. No intermediation layer: platform delivers directly to consumer. No escrow, no third-party settlement."
        },
        "networkEffects": {
          "type": "string",
          "const": "none",
          "description": "IMMUTABLE. No meaningful network effects — one user's presence does not increase value for other users. Core distinction from NetworkGraph."
        },
        "contentOwnership": {
          "type": "string",
          "enum": [
            "platform",
            "users",
            "licensed"
          ],
          "description": "Who owns the content/value. Pure DirectService: 'platform'. UGC-heavy: 'users' (consider NetworkGraph). 3rd-party licensed: 'licensed'."
        },
        "scalabilityModel": {
          "type": "string",
          "enum": [
            "per_seat",
            "per_usage",
            "flat_capacity",
            "elastic"
          ],
          "description": "How service scales with user growth (informational — not SDK-enforced)."
        }
      },
      "required": [
        "topology",
        "roles",
        "valueSource",
        "transactionFlow"
      ]
    },
    "requiredCapabilities": {
      "type": "array",
      "description": "Mandatory capability groups. SDK v3 validates that entities claiming DirectService have at minimum the 'interaction' group populated.",
      "items": {
        "type": "string",
        "enum": [
          "interaction",
          "content",
          "commerce",
          "financial",
          "booking",
          "location",
          "amenities",
          "community",
          "media",
          "ai",
          "communication"
        ]
      },
      "uniqueItems": true,
      "minItems": 1,
      "contains": {
        "const": "interaction"
      }
    },
    "compatibleOntologicalModes": {
      "type": "array",
      "description": "Ontological modes that may declare DirectService archetype.",
      "items": {
        "type": "string"
      },
      "examples": [
        "PhysicalEntity",
        "DigitalEntity",
        "FinancialEntity",
        "EventEntity"
      ]
    },
    "disambiguationRules": {
      "type": "object",
      "description": "Classification guidance to distinguish DirectService from adjacent archetypes — the most common source of classification errors.",
      "properties": {
        "vsNetworkGraph": {
          "type": "string",
          "description": "If users generate primary value (UGC, social connections) → NetworkGraph. If platform generates value (tools, storage) → DirectService. YouTube=DirectService (tool). Facebook=NetworkGraph (user connections/content)."
        },
        "vsBroadcastPublisher": {
          "type": "string",
          "description": "Primary value is FUNCTIONALITY/CAPABILITY → DirectService. Primary value is CONTENT/INFORMATION → BroadcastPublisher. Google Drive=DirectService. NYT=BroadcastPublisher. Netflix=BroadcastPublisher. Shopify=DirectService."
        },
        "vsMediatedExchange": {
          "type": "string",
          "description": "Platform IS the service provider → DirectService. Platform CONNECTS third-party buyers and sellers → MediatedExchange. Restaurant=DirectService. Uber=MediatedExchange."
        }
      }
    },
    "semanticAnnotations": {
      "type": "object",
      "description": "Semantic metadata for machine understanding of this DirectService instance.",
      "properties": {
        "primaryValueProposition": {
          "type": "string",
          "enum": [
            "capability",
            "access",
            "processing",
            "storage",
            "delivery",
            "support",
            "healthcare",
            "hospitality"
          ],
          "description": "What kind of direct value the platform provides to users."
        },
        "serviceDeliveryModel": {
          "type": "string",
          "enum": [
            "on_demand",
            "scheduled",
            "subscription",
            "event_based",
            "real_time"
          ],
          "description": "When/how service is delivered."
        },
        "userSessionType": {
          "type": "string",
          "enum": [
            "transient",
            "persistent",
            "stateful",
            "one_time"
          ],
          "description": "Nature of the user-platform interaction session."
        }
      }
    },
    "governanceMetadata": {
      "type": "object",
      "description": "Governance and lifecycle tracking for this archetype schema definition.",
      "properties": {
        "archetypeVersion": {
          "type": "string",
          "const": "3.0.0"
        },
        "introducedIn": {
          "type": "string",
          "const": "META-AIML v3.0.0"
        },
        "stabilityLevel": {
          "type": "string",
          "const": "stable",
          "description": "DirectService is the foundational archetype — stable and well-understood across all entity types."
        },
        "sdkValidationRules": {
          "type": "array",
          "items": {
            "type": "string"
          },
          "description": "SDK v3 rules enforced when validating an entity that declares DirectService.",
          "examples": [
            "RULE-DS-001: interactionArchetype array MUST contain 'DirectService'",
            "RULE-DS-002: structuralMetadata.topology MUST equal 'binary'",
            "RULE-DS-003: structuralMetadata.valueSource MUST equal 'platform_provided'",
            "RULE-DS-004: structuralMetadata.networkEffects MUST equal 'none'",
            "RULE-DS-005: capabilities.interaction MUST be present and non-empty",
            "RULE-DS-006: ProductEntity MUST NOT declare DirectService (no archetype allowed)",
            "RULE-DS-007: If contentOwnership='platform' and value is editorial → WARN: consider BroadcastPublisher"
          ]
        }
      }
    },
    "examples": {
      "type": "array",
      "description": "Canonical DirectService usage examples with ontological mode and rationale.",
      "items": {
        "type": "object",
        "properties": {
          "entityName": {
            "type": "string"
          },
          "ontologicalMode": {
            "type": "string"
          },
          "domain": {
            "type": "string"
          },
          "rationale": {
            "type": "string"
          }
        }
      },
      "examples": [
        {
          "entityName": "Restaurant",
          "ontologicalMode": "PhysicalEntity",
          "domain": "Hospitality",
          "rationale": "Restaurant prepares food → customers eat. Platform provides value directly. No peer-to-peer exchange."
        },
        {
          "entityName": "Google Drive",
          "ontologicalMode": "DigitalEntity",
          "domain": "Technology",
          "rationale": "Platform provides storage capability. The SERVICE (storage, sync, access) is platform-provided even if content is user-uploaded."
        },
        {
          "entityName": "Online Banking",
          "ontologicalMode": "FinancialEntity",
          "domain": "Finance",
          "rationale": "Bank provides financial services directly to customer. No intermediation. Classic DirectService for FinancialEntity."
        },
        {
          "entityName": "Clinic",
          "ontologicalMode": "PhysicalEntity",
          "domain": "Healthcare",
          "rationale": "Doctors provide medical care directly to patients. Binary relationship: clinic ↔ patient."
        },
        {
          "entityName": "SaaS Task Manager",
          "ontologicalMode": "DigitalEntity",
          "domain": "Productivity",
          "rationale": "Platform provides project management functionality. Workspaces are independent — no cross-user network value."
        },
        {
          "entityName": "Hotel",
          "ontologicalMode": "PhysicalEntity",
          "domain": "Hospitality",
          "rationale": "Hotel provides accommodation directly to guests. Physical location required. Guest ↔ Hotel binary relationship."
        }
      ]
    }
  },
  "required": [
    "interactionArchetype",
    "structuralMetadata"
  ],
  "validationMetadata": {
    "schemaVersion": "3.0.0",
    "phase": "phase_1",
    "status": "draft",
    "lastValidated": "2026-02-19",
    "validator": "META-AIML QA"
  },
  "$id": "https://schemas.meta-aiml.org/v3.0.0/archetypes/direct_service.json",
  "allOf": [
    {
      "if": {
        "properties": {
          "interactionArchetype": {
            "contains": {
              "const": "DirectService"
            }
          }
        }
      },
      "then": {
        "required": [
          "capabilities"
        ],
        "properties": {
          "capabilities": {
            "type": "object",
            "required": [
              "interaction"
            ],
            "properties": {
              "interaction": {
                "$ref": "../components/capability_groups.json#/$defs/InteractionCapabilities"
              }
            }
          }
        }
      }
    }
  ],
  "semanticAnnotations": {
    "classificationRationale": "DirectService archetype schema aligned with META-AIML v3 structural completeness rules.",
    "disambiguationNotes": "Ontology and archetype constraints are encoded for machine-verifiable validation."
  },
  "governanceMetadata": {
    "schemaVersion": "3.0.0",
    "stabilityLevel": "draft",
    "sdkValidationRules": [
      "RULE-AR-DIRECT-001: interactionArchetype MUST contain DirectService",
      "RULE-AR-DIRECT-002: structuralMetadata const fields MUST match archetype definition",
      "RULE-AR-DIRECT-003: capabilities MUST include interaction"
    ]
  },
  "examples": [
    {
      "scenario": "DirectService archetype reference usage #1",
      "note": "Demonstrates canonical structure and required constraints."
    },
    {
      "scenario": "DirectService archetype reference usage #2",
      "note": "Demonstrates compliant alternative while preserving ontology/archetype semantics."
    }
  ]
}